Recognised by the prestigious British magazine MONOCLE as “urban mobility heroes” for its contribution to a more sustainable, functional and humane lifestyle, ROLSER, the leading brand in shopping trolleys, presents an initiative that responds to the current moment: cities rethinking their mobility models and citizens looking for more conscious ways of getting around.

Under the slogan: “With ROLSER, every step counts”, the company highlights those who are committed to responsible daily mobility: people who walk, shop locally or choose durable, quality products. The proposal encourages you to reflect on how each daily journey helps to build more liveable and sustainable cities.

“The real heroes are those who choose to move in a meaningful way each day, because every step we take builds the city we want”, says Mireia Server, CEO of ROLSER. “Monocle’s recognition excites us because it highlights the fact that our trolleys accompany thousands of users on their daily journeys, facilitating a more conscious, healthier and more connected way of moving around their environment.”

More than 60% of work-related travel in Spain is carried out using private cars, according to data from the IDAE and the Arval Observatory. These figures reflect the need to encourage more sustainable modes of mobility – such as walking, cycling and public transport – that help to reduce emissions, reduce traffic on the streets and strengthen local commerce.

In this context, the company reinforces its commitment to a respectful lifestyle consistent with the values of sustainability, well-being and responsible consumption. Far from being just another accessory, the ROLSER shopping trolley is integrated into urban life as a tool for change: it facilitates local shopping, reduces the need for vehicle transport and transforms every journey into an opportunity to experience the city in a meaningful way.

As part of this campaign, ROLSER presents a visual proposal with urban and elegant aesthetics, inspired by the real life of cities during winter: illuminated streets, neighbourhood markets and people of all ages who incorporate the shopping trolley into their daily commute. The images, sober and authentic, reflect a balanced and close lifestyle, where mobility becomes an act of responsibility and every step contributes to building the city of tomorrow.