HISTORY

In 1966, in Pedreguer, the seed of today’s Rolser was born...

Neither Vicente Server Ferrer nor his wife, Isabel Pérez Costa, were aware that they were laying the first seed of what, years later, would become a great industry leader in its sector and a role model to be followed.

The first major milestone was undoubtedly the leap from

baskets to trolleys. In 1972 a chassis and wheels were added to the fabric bags we manufactured and, that same year, we launched our first catalogue in which models such as Isabel, Mari, Fany and Líder were a resounding success.

IN 1972, THE NEED AROSE TO GIVE THE NEW PROJECT A NAME...

And so, with the first three letters of the verb to roll in English (ROL) and the first syllable of the family surname (SER), ROLSER was born.

1966

Vicente Server Ferrer and Isabel Pérez Costa started the hand-held bag and basket company that was to be the seed of Rolser.

1966

1972

A bag is attached to a chassis and the first shopping trolley is born. The first shopping trolley catalogue is created and the ROLSER SA brand is born. Retail outlets such as Galerias Preciados and Spar are beginning to place large orders with Rolser. importantes pedidos.

1972

1974

The third of the siblings, Paquibel, joins the family business and becomes involved in the Administration Department.

That same year, Rolser took part as an exhibitor at Expo Hogar (Barcelona), the first national trade fair it ever attended.

1974

1975

Two revolutionary models were launched: the Standmodel, with the denim bag, and the Plegamatic model, which turned a spacious trolley into a comfortable tote bag (and vice versa).

1975

1978

The company ROLSER is founded. The second generation takes over the company, and the path towards productive expansion and improvement begins.

1978

1980

However, Rolser gradually embarked on its international expansion, opening new markets in France, the United Kingdom, Portugal and Belgium. The Gata de Gorgos production plant is inaugurated.

1980

1983

Rolser buys Industrias Sarasqueta and starts manufacturing ladders. It is also the year in which the company starts using aluminium in its manufacturing processes.

1983

1990

Rolser obtains the TÜV and AENOR quality certificates. A new stage of technological innovation begins, and export frontiers are extended.

1990

1994

We patented our four-wheel system.

1994

1997

We inaugurated the new facilities in Pedreguer, 21,000 m2, which are today Rolser’s headquarters.

1997

2005

Rolser participates for the first time in an international trade fair by exhibiting at Ambiente (Frankfurt), we buy the company Estampaciones Metálicas del Sur, we open our second warehouse in Pedreguer and start manufacturing ironing boards.

2005

2008

The folding chassis model is produced for the first time with the hook that allows the folder trolley to fit onto a supermarket trolley.

2008

2012

Rolser USA is born, our first international headquarters in Miami, USA.

2012

2018

Two general managements are created, and a generational change is fostered. The 3rd generation of Rolser takes over the company. At the same time, we acquire a factory in Vietnam for the production and processing of bags. confección de bolsas.

2018

2021

Rolser broadens its horizons to bring its #thinkgreen revolution to the world. The company adheres to the United Nations Global Compact. Our goal for 2030.

2021

2022

We launch our 8 Plus model, the first recycled and recyclable shopping trolley in the world. REDDOT DESIGN AWARD 2022 To the best design for the 8PLUS Rolser model.

2022

2023

Rolser brand maintains its leaadership, with more than 60% penetration in the national market, and a customer satisfaction degree in excess of 90%.

2023

Rolser has grown from the tradition of a humble artisan factory to a major export industry.