The study commissioned by Rolser from the consultancy firm GFK, to find out its specific brand positioning within the shopping trolley market and its customer satisfaction, confirming the company’s exceedingly positive figures, given that the Rolser brand maintains its leadership, with a domestic market penetration rate in excess of 60%, and a customer satisfaction degree exceeding 90%.

As Mireia Server, CEO of the company, points out: “The outcome of this study represents a vital boost for the company and for its entire team. The commitment that market leadership gives us only increases our desire to grow as a brand and as a company, but, above all, to continue professionalising a sector that contributes directly to people’s well-being.”

As it happens, our constant innovation to anticipate the aesthetic and functional needs of our consumers, respect for the environment with a firm commitment to the future of our planet, and high standards of quality and safety have made Rolser the undisputed leader in the essential segment of its activity, namely shopping trolleys.

From its main headquarters, with more than 21,000 ^m², and located in Pedreguer (Alicante), the company has been manufacturing these shopping trolleys for almost 60 years and they represent 80% of its production. Alongside them, bags, ladders and ironing boards complete a multi-market portfolio with the common denominator of making people’s lives easier.

With a turnover of more than 20 million euros in 2022, the Rolser Group surpasses its pre-pandemic figures of 2019. Furthermore, with the aim of continuing to offer quality products and maximum safety, Rolser remains committed to its R&D&I investments, through its own machinery, which last year alone reached a figure 1 million euros.

The company continues to expand across all five continents, with its main markets being the USA, France, Argentina and Japan. Exports are undoubtedly one of the factors that have contributed most to its growth and account for 25% of its turnover. This internationalisation is further strengthened by the company’s presence at the most important trade fairs around the world.

On the other hand, concern for the environment and sustainability are an essential part of the company’s DNA and have marked its entire evolution, materialising in its Think Green initiative. Think Greenan important pillar within the company’s strategy, which has led it to join the Spanish Global Compact Network, promoted by the United Nations, thus integrating SDGs within the company’s management system.

Rolser’s commitment towards the environment is showcased through its many acknowledgements, such as the “Eco Choice Award”, obtained at the 2019 edition of the NY NOW trade fair in New York, or the “Red Dot Award” -one of the most important design awards in the world-, awarded in 2022 to its Clec Termo Eco 8 Plus model, which has become the first 100% recycled and recyclable shopping trolley on the global market.

In short, Rolser’s vision of the future and its spirit of leadership mean that the company continues to reinvent itself with the highest level of self-demand. Thus, under the new concept of Today´s life made easy , Rolser is constantly moving forward in search of an easier, healthier and more sustainable world in order to be at the forefront in optimising resources, materials, designs, technology and safety.