ROLSER reinvents the shopping experience with the new Mini Basket M4B

The company presents the Mini Basket M4B, a new shopping concept that features an innovative removable bag to minimise the number of times items need to be handled and make the entire shopping experience more comfortable. From the moment we pick up an item from the shelf until we put it away at home, our shopping changes bags several times. It’s such an everyday action that hardly anyone stops to think about it. Until now.

With the launch of the Mini Basket M4B, ROLSER has decided to rethink this process. Not by changing the way people shop, but by simplifying everything that happens afterwards.

The new model features one of the most innovative designs in its category: a removable bag with two handles that can be placed directly inside the shopping trolley to be filled whilst shopping. After passing through the checkout, the items go back into the same bag to continue the journey to the car and, from there, home, avoiding the need to rearrange the contents at each stage of the journey.

Because innovation isn’t always about adding new features. Sometimes it’s simply a matter of observing an everyday gesture and making it simpler. In this regard, the Mini Basket is based on a very simple idea: adapting the product to the way people shop, get about and go about their daily lives.

That is why it features an adjustable handle with ten positions, allowing the height and grip angle to be tailored to each user for a fully ergonomic experience.

Its chassis combines strength and weightlessness thanks to the use of state-of-the-art materials, whilst its four wheels – two of which can rotate 360 degrees – ensure stable, smooth and precise steering, even when carrying bulky loads.

It also features a footrest that makes it easier to negotiate kerbs, steps or small uneven surfaces with a single point of support without folding up, improving manoeuvrability in any urban environment.

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For further information:

Communications Manager: Rosana Alcayde / rosana@rosanaalcayde.com / 670 27 72 08