ROLSER, the leading retailer of shopping trolleys, will celebrate its 60th anniversary in 2026 under the slogan “60 years shaping the future”. Six decades after its founding, the company is marking this milestone by unveiling its new logo, a symbol that represents the history, evolution and values that have defined the brand since its inception.

For ROLSER, turning 60 is much more than just a number. It marks the consolidation of a project that has managed to grow, adapt and evolve without losing sight of its core values, always prioritising innovation, quality, functional design and a commitment to people and the planet. Over the past six decades, the company has grown from a local business into a brand with international presence, whilst always maintaining strong ties to its local area and its roots.

Today, after more than half a century in business, ROLSER has established itself as the market leader in the Spanish shopping trolley sector, with a dominant market share that makes it the undisputed benchmark in the industry. In recent years, the company has experienced sustained growth driven by its international expansion, ongoing product development and the strengthening of its position in key markets.

This recognition has transcended borders and sectors. The prestigious British magazine Monocle has highlighted ROLSER as an example of functional design and smart urban mobility, emphasising its ability to transform an everyday object into a contemporary icon with global reach. The brand has also strengthened its presence in the world of fashion and design by taking part in fashion shows such as Mercedes-Benz Fashion Week Madrid and New York Fashion Week, featuring trolleys designed by Agatha Ruiz de la Prada, and with one of its models featured in the collection at MoMA in New York.

To mark this very special anniversary, ROLSER is organising a programme of commemorative events that will take place throughout the year. Among these, a celebratory dinner at the company’s stand during the upcoming Ambiente trade fair in Frankfurt stands out; it has been organised as a gathering for clients from all over the world to thank them for their trust and support over the years. The company will also organise a range of internal initiatives to recognise the vital role played by the people who have made the brand’s growth and consolidation possible.

ROLSER’s 60th anniversary is also an opportunity to look to the future with enthusiasm and a sense of responsibility, reinforcing its commitment to continuous innovation, sustainability and the development of solutions that make people’s daily lives easier. A track record built on trust, hard work and adaptability, which today is leading the way towards new challenges and opportunities.

“Celebrating our 60th anniversary is a source of pride and, at the same time, a great responsibility. It reflects the work of many generations and the commitment of the entire ROLSER team to a shared vision that continues to look to the future with the same passion as when it all began,” says Mireia Server, CEO of ROLSER.