Rolser is enjoying a historic moment, with its shopping trolleys having been chosen by the prestigious British magazine Monocle for its September 2025 cover. This special edition, under the heading Mobility Special, will be dedicating several pages to analysing how everyday items can become key pieces within modern urban living, and has described us as “Spain’s true mobility hero”.

 

Monocle is a premium, worldwide reference publication that acts almost like a global lifestyle brand. Being on its cover means unique visibility in one of the most influential editorial showcases, where trends are set and innovation with international impact is recognised.

 

In the article, Monocle states that our trolleys represent “quiet, practical and elegant mobility that defines a new urban lifestyle” and adds that “Rolser has elevated the shopping trolley to the status of urban design must-have”. To read these words in a world benchmark publication is a recognition of the efforts of our entire team and the trust of those who carry a Rolser in their daily lives.

 

For 60 years we have been designing and manufacturing in Spain with a clear mission: making everyday life easier and striving to achieve more responsible mobility. Monocle’s choice to place us on its cover is proof that innovation can also be found in the most common objects when they are designed with vision and commitment.

 

The article is accompanied by several photographs in which our trolleys appear as a symbol of modernity and urban style. Seeing our history reflected in this way in a media of international outreach brings us great pride and encourages us to keep moving forward.

 

For us, this recognition is not just a magazine cover, it is the confirmation that a product born to accompany everyday shopping can become a symbol of innovation, design and sustainable mobility with global impact. What started off as a practical solution for carrying our shopping has now become a versatile companion for urban living, used for everything from transporting work material or creative equipment to accompanying us on our travels, Rolser shopping trolleys have proven their use for purposes as diverse as the imagination of those using them.