50th Anniversary Rolser. Va de Bo !


In life, as in business, placing all our effort and dedication into something...reaps us great rewards.

Rewards for maintaining our origins. For wanting to build a dream with the wickers of innovation, self-improvement and determination.

Incorporating new product ranges, reaching more and more homes, becoming another member of the family.

Celebrating 50 years of history is the acknowledgement for the excellent work of many professionals who have made this company what it is today.

Today, 50 years later, we congratulate ourselves for carrying our name and our products all over the world.

Being a part of the everyday lives of so many people. That is the reward.

We have reached this point with great pride in a job well done, but in turn, with lots yet to accomplish...

Because history is much more than the past, it is the seed for the future.




Another member of the family, 50 years later.

For the past 50 years, Rolser has been delivering innovated shopping trolleys to thousands of homes over 5 continents.


Significant advances are often obtained thanks to small details. They often become so familiar that we forget what they contribute, as well as the time they have been by our side.

Well... all of 50 years. The shopping trolley, the ironing centres and the ladders, for home and professional use, aside from their essential role in our day-to-day lives, all have in common the company which manufactures them and helps them reach our homes: ROLSER.

In 2016, this Pedreguer (Alicante) company is celebrating its 50th anniversary; half a century working and building the company from this small town of about 7,000 inhabitants to gain presence in the main window displays all over the world.

In the early days, ROLSER was dedicated to the artisan manufacturing of palm baskets. The activity evolved towards an increasingly demanded product as is the shopping trolley, forcing the members of the family to take on the challenge of building new facilities which have gradually increased in size until becoming the manufacturing facilities we see today, with the company headquarters which can be found in Pedreguer itself and currently spreading over 21,000 m2.

The shopping trolley, the emblematic product which is known all over the world, is an example of ROLSER's entrepreneurial spirit, always seeking innovation, contributing improvements and evolving to make day-to-day tasks easier, with high quality and design as the differential values enabling ROLSER to take the lead in this demanding market sector.

Despite reaching a milestone of 50 years creating commercial successes, at ROLSER this is looked upon with a natural approach and a touch of non-conformism, yet with satisfaction for a job well done. A critical and tireless spirit which is reflected in the slogan accompanying the 50th anniversary logo: “Va de bo”; a colloquial expression from the Alicante region used for describing the desire to gain momentum, to always take things seriously, for demanding a wake-up call for oneself to continue with the same impetus and for achieving new objectives.

50 years on, the company founded by Vicente Server Ferrer and then taken on by his children Joan, Salvador and Paquibeles, is now an international benchmark for growth and expansion of products and politics which look towards the future. But maintaining the roots, the desire to go further: “Va de Bo!”




How is manufactured an Ironing Center ROLSER on TVE.


Reportage of the manufacturing of the different models of ironing centers ROLSER in the TVE program, MANUFACTURING: MADE IN SPAIN. Released on 27 and 29 November 2014.