HISTORY
In 1966, in Pedreguer, the seed of today’s Rolser was born...
Neither Vicente Server Ferrer nor his wife, Isabel Pérez Costa, were aware that they were laying the first seed of what, years later, would become a great industry leader in its sector and a role model to be followed.
The first major milestone was undoubtedly the leap from
baskets to trolleys. In 1972 a chassis and wheels were added to the fabric bags we manufactured and, that same year, we launched our first catalogue in which models such as Isabel, Mari, Fany and Líder were a resounding success.
IN 1972, THE NEED AROSE TO GIVE THE NEW PROJECT A NAME...
And so, with the first three letters of the verb to roll in English (ROL) and the first syllable of the family surname (SER), ROLSER was born.
1966
Vicente Server Ferrer and Isabel Pérez Costa, together with their two eldest children, started the handbag and basket company that would become the seed of Rolser.
1972
A bag is attached to a chassis. The first shopping trolley is born. The first catalogue of trolleys is created and the brand ROLSER, S.A. is born. Prominent firms such as Galerías Preciados, Lanas Aragón, Spar, begin to place major orders with Rolser.
1974
The third of the siblings, Paquibel, joins the family business and becomes involved in the Administration Department.
That same year, Rolser took part as an exhibitor at Expo Hogar (Barcelona), the first national trade fair it ever attended.
1975
Two revolutionary models were launched: the Standmodel, with the denim bag, and the Plegamatic model, which turned a spacious trolley into a comfortable handbag (and vice versa).
1978
The company Rolser, S.A. is founded. The second generation takes over the company, and the path towards productive expansion and improvement begins.
1980
Rolser began its international expansion, opening new markets in France, the United Kingdom, Portugal and Belgium.
1983
Rolser buys Industrias Sarasqueta and starts manufacturing ladders.
It is also the year in which the company starts using aluminium in its manufacturing processes.
1986
The Gata de Gorgos production plant is inaugurated.
1990
Rolser obtains the TÜV and AENOR quality certificates. A new stage of technological innovation begins and export frontiers are extended.
1994
Rolser patents its four-wheel system.
1997
Rolser’s new facilities are inaugurated in Pedreguer. 21,000 m2 which are currently Rolser’s headquarters.
2005
Rolser participates for the first time in an international trade fair by exhibiting at Ambiente (Frankfurt).
Rolser buys the company Estampaciones Metálicas del Sur, opens its second factory in Pedreguer and starts manufacturing ironing boards.
2008
The folding chassis model is produced for the first time and features
a hook to adapt it - folded - to the supermarket trolley so that it does not have to be left at the entrance.
2012
Rolser opens its first international headquarters in Miami, USA.
2018
Rolser creates two general managements and promotes a generational change. The 3rd generation of Rolser takes over the company.
Rolser acquires a factory in Vietnam for the production and packaging of its bags.
2021
Rolser opens its horizons to bring its #thinkgreen revolution to the world. The company adheres to the United Nations Global Compact. Our goal for 2030.
2022
Rolser launches its 8 Plus model, the first recycled and recyclable trolley. RED DOT AWARD for best product design 2022.
2023
We maintain our leadership in sales with more than 60% of presence in the national market and the degree of customer satisfaction exceeds 90%.
