• Rolser trolleys have walked the latest fashion catwalk in New York alongside the designer Agatha Ruiz de la Prada.
• The company offers a wide range of new products in a firm commitment to design and sustainability.
• The addition of the white chassis reinforces the brand’s commitment to innovation, and redefines not only functionality, but also aesthetics in its sector.
ROLSER, the world’s leading trolley manufacturer, has presented its newest products for this year’s edition of Ambiente in Frankfurt, the world’s leading trade fair for consumer goods. With a firm commitment to sustainability and innovative design, the company has unveiled new models of trolleys, shopping bags, ironing boards, ladders and accessories that combine functionality, style, quality and respect for the environment.
Among the main novelties, we highlight a chassis in a light shade that confers a more natural feel to the entire trolley with its jute bag, offering a more balanced and contemporary aesthetic, which represents a first in the sector. This chassis, made from 95% recycled aluminium, reaffirms Rolser’s commitment to the circular economy and waste reduction, and reinforces the brand’s responsibility to innovation, redefining not only functionality but also aesthetics in its category.
As for the innovations in the IN MOTION range, and specifically in the trolleys, the YUTE range stands out as the first trolley to incorporate a white chassis and which is available in two and four-wheeled versions, with a bag in natural jute or in combination with black. Also noteworthy is the integration of William Morris prints into the I-MAX model, which confer a touch of classic elegance through these unique designs. This collection is completed by the I-Max MF with new plain colours such as Sea Coast, Denim and Oxid.
One of the most striking proposals can be found in the original designs by AGATHA RUIZ DE LA PRADA, a collection that turns an everyday object into an authentic statement of fashion and design. A total of five models have walked the runway with the designer on the most recent New York catwalk.
In addition, improvements have been made to models such as the T-SHOP, the first trolley convertible into a backpack, now with a suitcase-like bag and double laptop compartment, perfect for travelling; while the BASKET incorporates new plain colours such as Bordeaux and Oxid and a new Sahara print, with a design that includes an adjustable handle, storage tray and bag hook, perfect for day-to-day use.
For their part, the shopping bags present several outstanding novelties. The ECO BAG range, made from 100% recycled material, incorporates the new version ECO BAG TAYLOR, which offers a new printed colour and is made from a combination of recycled cotton and recycled PET bottles.
On the other hand, the POLAR BAGS now include a zip closure and original colours such as Marino, Gyro and Champagne. The BAG URBAN collection has been extended with new colours and prints, including iconic William Morris designs. The THERMO BAG is now available in a smaller version with refreshing prints such as Costa Rica (in lime and Klein blue) and Marina, ideal for beach days.
Rolser also presented new accessories, such as the PONCHO M and the PONCHO BASKET, designed to offer protection from the rain or as an effective solution to preserve products when stored outdoors. Both versions are water-repellent, reflective and fitted with Velcro fastening.
Dentro de la gama AT HOME, la línea de tablas de planchar se amplía con los modelos KX y KB, que ofrecen una opción sin parrilla, perfecta para quienes buscan practicidad sin renunciar a la calidad. El modelo KB destaca por su funda partida, con dos tipos de tejidos: con recubrimiento técnico resistente a altas temperaturas y de algodón. Por otro lado, el modelo K-SURF incorpora ahora una estructura en color salvia, una superficie resistente a altas temperaturas y una base de silicona antideslizante, fabricada con plástico 100% reciclado.
In order to offer greater comfort and stability, our range of ladders incorporates new features: the M-2 and M-3 stool models now have improved versions, M-2 220 and M-3 220, whose main difference lies in the width of the rungs, which have gone from 80 cm to 120 cm, thus increasing their safety.
These new products highlight Rolser’s firm commitment to sustainability and innovation, offering products designed to facilitate the transport of household goods, simplify everyday life and mark a before and after in the sector. “Our goal is to create products that are functional, beautiful, high quality and environmentally friendly. At Rolser, sustainability and design always go hand in hand” ”, says Mireia Server, CEO of ROLSER.
For further information:
Communication Manager: Rosana Alcayde / rosana@rosanaalcayde.com / 670 27 72 08