Agatha Ruiz de la Prada visits Rolser’s facilities to present the new collection they have created together. This agreement aims to ensure shopping trolleys continue to be seen as yet another accessory, thus revolutionising the fashion world.

This collaboration has given rise to three new shopping trolley models, all bearing the distinctive style of Agatha Ruiz de la Prada. This collection brings together avant-garde design with functionality, redefining the experience of shopping in style, without sacrificing convenience. This innovative alliance between Rolser and the designer materialised in the latest edition of the MBFWMADRID, where Rolser’s shopping trolleys took the centre stage at a trendsetting fashion show.

Mireia Server, CEO of Rolser, was present at the presentation of the event, along with the renowned designer Agatha Ruiz de la Prada, who highlighted the importance of this collaboration by affirming: “Working with Rolser has been very agile and has allowed me to explore design from a new perspective, creating pieces that combine functionality and fun in an unexpected way, and collaborating with companies where environmental care is so important and fundamental as it is for us.”

Mireia Server stressed her enthusiasm for the alliance: “We are grateful to have the presence of Agatha Ruiz de la Prada, for us it is a source of pride, her proposals bring a fresh and creative vision to our products in total harmony with our commitment to innovation, quality and fashion. We have always believed that our trolleys should be seen as an accessory, just like a handbag, and this partnership reinforces that idea.”