Agatha Ruiz de la Prada and Rolser have surprised everyone present at the MBFWMadrid by merging shopping trolleys and fashion on a runway

This innovative collaboration between Rolser and Agatha Ruiz de la Prada brings together functionality and creativity with the world of fashion, bringing to life a range of shopping trolleys bearing the distinctive signature of the designer. During the fashion show, Rolser’s shopping trolleys have created the “pineapple moment” and brought a great deal of fun to those present, on the runway we have seen vibrant prints and daring colours that have helped in reinventing this everyday item, and have brought it into the world of fashion as yet another accessory.

In the words of Agatha Ruiz de la Prada: “I have always believed that any object can be transformed through art and fashion. Collaborating with Rolser has allowed me to take my designs into an unexpected territory, creating pieces that are both practical and fun.”

For her part, Rolser’s CEO, Mireis Server stated: “We are very excited about Rolser’s collaboration with a designer of the standing of Agatha Ruiz de la Prada. Her designs provide a refreshing and original approach to our products, aligned with our commitment to innovation, quality and fashion, since we have been very persistent in associating clothing items with our shopping trolleys, as we believe their function is very similar to that of a handbag, just like any other accessory.”

For the very first time in the history of the MBFWMADRID, we have seen shopping trolleys rolling down the runway. Attendees have been witnesses to avant-garde design coming together with usability in a collection that has redefined the concept of shopping in style, without relinquishing convenience.

Rolser sees this project as a decisive step in its innovation and expansion strategy, since it reiterates the company’s commitment to design and modernity. This collaboration with Agatha Ruiz de la Prada not only reinforces the brand’s identity, but also opens up new opportunities in the fashion sector.

Thanks to this collaboration, Rolser has positioned itself as a brand that continues to challenge the conventional boundaries of its sector, focusing on products that combine style, art and functionality to offers its customer a shopping experience beyond everyday life.