{"id":26542,"date":"2025-06-23T10:27:09","date_gmt":"2025-06-23T10:27:09","guid":{"rendered":"https:\/\/about.rolser.com\/la-gioia-di-camminare-insieme-a-rolser-2\/"},"modified":"2025-07-24T09:15:06","modified_gmt":"2025-07-24T09:15:06","slug":"la-gioia-di-camminare-insieme-a-rolser-2","status":"publish","type":"post","link":"https:\/\/about.rolser.com\/it\/la-gioia-di-camminare-insieme-a-rolser-2\/","title":{"rendered":"La gioia di camminare insieme a Rolser"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26542\" class=\"elementor elementor-26542 elementor-26266\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72676ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72676ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47503e5\" data-id=\"47503e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2604546 elementor-widget elementor-widget-heading\" data-id=\"2604546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cLa gioia di camminare insieme a Rolser\u201d: un\u2019iniziativa che promuove uno stile di vita attivo e connesso al presente\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d329dfa elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d329dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ba9c996 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/about.rolser.com\/it\/2025\/06\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Giugno 23, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92f3da8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92f3da8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba5414f\" data-id=\"ba5414f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd85c67 elementor-widget elementor-widget-video\" data-id=\"dd85c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=s1htHppNoVc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcca764 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcca764\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e9338d\" data-id=\"0e9338d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff0b28a elementor-widget elementor-widget-heading\" data-id=\"ff0b28a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In un\u2019epoca caratterizzata da iperconnessione, stress continuo e un ritmo di vita sempre pi\u00f9 veloce, ROLSER, marchio di riferimento nei carrelli della spesa, lancia la campagna <b>\u201cLa gioia di camminare insieme a Rolser\u201d,<\/b> un invito a riscoprire i vantaggi fisici, mentali ed emotivi di camminare con consapevolezza, comodit\u00e0 e leggerezza.<br>\n<br>\nCamminare non \u00e8 soltanto un\u2019attivit\u00e0 fisica, ma una potente risorsa di trasformazione personale e sociale. Numerosi studi evidenziano come camminare possa incrementare la creativit\u00e0 fino al 60%, mentre indagini psicologiche pubblicate confermano che la pratica regolare della camminata riduce il rischio di depressione di oltre il 25%. Inoltre, enti come l\u2019OMS evidenziano che dedicare 30 minuti al giorno a camminare pu\u00f2 abbassare il rischio di malattie cardiovascolari, migliorare la qualit\u00e0 del sonno e prolungare l\u2019aspettativa di vita.  <br>\n<br>\nRolser mette in pratica questi valori attraverso un progetto che non solo promuove la mobilit\u00e0 attiva e sostenibile, ma ci invita anche a fermarci, respirare e ritrovare la connessione con il presente. Questa iniziativa sottolinea l\u2019impegno del marchio verso il benessere fisico ed emotivo. Grazie all\u2019uso del carrello negli spostamenti di tutti i giorni, il brand incoraggia uno stile di movimento pi\u00f9 rispettoso, che diminuisce l\u2019impatto ambientale e valorizza i piccoli piaceri come elementi fondamentali del benessere. Inoltre, promuove un consumo pi\u00f9 consapevole e responsabile, facilitando l\u2019acquisto solo di ci\u00f2 che serve davvero, contribuendo a ridurre lo spreco alimentare.   <br>\n<br>\n\u201cNon si tratta solo di muoversi, ma di camminare con attenzione e consapevolezza,\u201d afferma Mireia Server, CEO di Rolser. <b>\u201cVogliamo invitare le persone a trasformare i loro spostamenti quotidiani in momenti di piacere, serenit\u00e0 e connessione con l\u2019ambiente che li circonda.\u201d<\/b> E aggiunge: \u201cquesta campagna rappresenta l\u2019impegno del marchio verso uno stile di vita pi\u00f9 consapevole, rispettoso dell\u2019ambiente e orientato al benessere emotivo. Camminare con Rolser significa molto pi\u00f9 che semplicemente muoversi: \u00e8 trasformare ogni passo in un\u2019occasione di presenza, piacere e riconnessione con s\u00e9 stessi e con il mondo.\u201d <br>\n<br>\nL\u2019estate, con il suo ritmo pi\u00f9 rilassato, le giornate pi\u00f9 lunghe e la predisposizione a vivere il momento, \u00e8 il contesto perfetto per adottare questo nuovo stile di vita. Che si tratti di andare al mercato, fare una passeggiata in citt\u00e0, camminare lungo la costa o percorrere sentieri di campagna, ogni passo pu\u00f2 trasformarsi in un momento per fermarsi, osservare, percepire ed essere grati per ogni attimo che la vita ci regala. Il carrello Rolser, dal design ergonomico e leggero, supporta questi spostamenti rendendo il movimento pi\u00f9 semplice, alleggerendo il carico e offrendo praticit\u00e0.  <br>\n<br>\nPer questa ragione, la stagione si apre con il lancio di un\u2019edizione speciale estiva di uno dei modelli pi\u00f9 rappresentativi, l\u2019IMAX MF, arricchito da nuovi colori, tessuti freschi e un design studiato per chi desidera vivere ogni passo con intensit\u00e0. <br>\nIn aggiunta, nel catalogo fanno il loro ingresso una nuova linea di borse, tra cui la Urban Bag Kaki, la Polar Bag Marino e le Thermo Bag Marina e Costa Rica, ideali per accompagnare con praticit\u00e0 e stile ogni avventura estiva.<br>\n<br>\nLa campagna prende vita attraverso video e contenuti chiari, motivanti e ispirazionali sui social network, oltre a collaborazioni con creatori che promuovono la filosofia dello slow living. Rolser propone un modo di vivere pi\u00f9 lento e consapevole, celebrando il camminare come una forma di opposizione alla fretta, un gesto di cura personale e un\u2019esperienza che ci riporta al qui e ora.<br> <br>\nL'attenzione per l'ambiente e la sostenibilit\u00e0 fanno parte del DNA dell'azienda e ne hanno segnato l'intera evoluzione, concretizzandosi nel pensiero Think Green, come il modello Clec Termo Eco 8 Plus, che \u00e8 diventato il primo carrello 100% riciclato e riciclabile sul mercato mondiale, premiato nel 2022 con il \u201cRed Dot Award\u201d, uno dei premi di design pi\u00f9 importanti al mondo. Tutto questo con l'obiettivo di promuovere uno stile di vita pi\u00f9 sano, incrementare il commercio locale e ridurre l'inquinamento. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0b3adc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0b3adc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-810bede\" data-id=\"810bede\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27e3892 elementor-widget elementor-widget-gallery\" data-id=\"27e3892\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" 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elementor-animated-content\" href=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-30-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27e3892\" data-elementor-lightbox-title=\"elplacer-de-caminar-con-rolser-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0OTQsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvUk9MU0VSLUVYUE9SVDEtMzAtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjI3ZTM4OTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-30-1024x1536.jpg\" data-width=\"1024\" data-height=\"1536\" aria-label=\"I-max SeaCost\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-60-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27e3892\" data-elementor-lightbox-title=\"elplacer-de-caminar-con-rolser-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY1MDAsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvUk9MU0VSLUVYUE9SVDEtNjAtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjI3ZTM4OTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-60-1024x1536.jpg\" data-width=\"1024\" data-height=\"1536\" aria-label=\"Shopping bag Costa rica\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-1072-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27e3892\" data-elementor-lightbox-title=\"elplacer-de-caminar-con-rolser-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY1MDYsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvUk9MU0VSLUVYUE9SVDEtMTA3Mi1zY2FsZWQucG5nIiwic2xpZGVzaG93IjoiMjdlMzg5MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-1072-1024x1536.png\" data-width=\"1024\" data-height=\"1536\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb6ca6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcb6ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0630b elementor-widget elementor-widget-text-editor\" data-id=\"0a0630b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>Per ulteriori informazioni:<\/em><\/strong><\/p>\n<p><em>Responsabile delle Comunicazioni: <\/em><em style=\"font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5);\">Rosana Alcayde<\/em> <em style=\"font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5);\">\/ rosana@rosanaalcayde.com \/<\/em> <em style=\"font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5); font-size: 16px;\">+34 670 27 72 08<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cLa gioia di camminare insieme a Rolser\u201d: un\u2019iniziativa che promuove uno stile di vita attivo e connesso al presente In un\u2019epoca caratterizzata da iperconnessione, stress continuo e un ritmo di vita sempre pi\u00f9 veloce, ROLSER, marchio di riferimento nei carrelli della spesa, lancia la campagna \u201cLa gioia di camminare insieme a Rolser\u201d, un invito a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":26486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[],"class_list":["post-26542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La gioia di camminare insieme a Rolser - ROLSER<\/title>\n<meta name=\"description\" content=\"Scoprite la campagna \u201cLa gioia di camminare insieme a Rolser\u201d: benessere, sostenibilit\u00e0 e design per trasformare i vostri spostamenti quotidiani in momenti di connessione.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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