{"id":13908,"date":"2023-04-06T09:58:26","date_gmt":"2023-04-06T09:58:26","guid":{"rendered":"https:\/\/about.rolser.com\/storia\/"},"modified":"2026-02-26T08:45:16","modified_gmt":"2026-02-26T08:45:16","slug":"storia","status":"publish","type":"page","link":"https:\/\/about.rolser.com\/it\/storia\/","title":{"rendered":"Storia"},"content":{"rendered":"\t\t
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STORIA<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nel 1966 nasce a Pedreguer l\u2019embrione dell'attuale Rolser...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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N\u00e9 Vicente Server Ferrer n\u00e9 sua moglie, Isabel P\u00e9rez Costa, sapevano che stavano gettando il primo seme di quella che, anni dopo, sarebbe stata una grande industria leader del settore, un modello da seguire.<\/p>\n

Il primo grande traguardo \u00e8<\/strong><\/span> stato senza dubbio<\/span> il passaggio dai<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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cesti ai carrelli: nel 197<\/span>2<\/span> alle borse in tela prodotte si integrarono telaio<\/b> e ruote. Quello stesso<\/span> anno<\/span>,<\/span> si lanci\u00f2 il primo catalogo con modelli come<\/span> Isabel<\/span>,<\/span> Mari<\/span>,<\/span> Fany<\/span> o<\/span> L\u00edder<\/span> che ebbero un successo straordinario<\/span>.<\/u> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nel 1972 si sent\u00ec l\u2019esigenza di dare un nome al nuovo progetto...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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E quindi, con le prime tre lettere ROL del verbo inglese \u201cto roll\u201d (rotolare) e la prima sillaba del cognome di famiglia (SER), nacque ROLSER.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1966<\/h3>\n\t\t\t\t\t\t\t

Vicente Server Ferrer e Isabel P\u00e9rez Costa iniziano con borse e cesti, che saranno l\u2019embrione di Rolser.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1972<\/h3>\n\t\t\t\t\t\t\t

Inseriscono un telaio a una borsa e nasce il primo carrello della spesa. Si crea il primo catalogo di carrelli e nasce il marchio ROLSER, S.A. Aziende di spicco come Galer\u00edas Preciados e Spar cominciano a richiedere ordini importanti.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1974<\/h3>\n\t\t\t\t\t\t\t

La sorella pi\u00f9 giovane, Paquibel entra nell'azienda di famiglia e si unisce all\u2019Ufficio amministrativo.<\/p>\n

Nello stesso anno, Rolser partecipa come espositore all'Expo Hogar (Barcellona), la prima fiera nazionale.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1975<\/h3>\n\t\t\t\t\t\t\t

Si lanciano due modelli rivoluzionari: il modello Stand, con borsa in denim, e il modello Plegamatic<\/em>, che trasforma uno spazioso carrello in un borsetta comoda (e viceversa).<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1978<\/h3>\n\t\t\t\t\t\t\t

Viene fondata la societ\u00e0 ROLSER. La seconda generazione prende in mano l'azienda. Inizia il percorso verso l'espansione e il miglioramento della produzione.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1980<\/h3>\n\t\t\t\t\t\t\t

Rolser inizia la carriera internazionale aprendo nuovi mercati in Francia, Regno Unito, Portogallo e Belgio.\u00a0<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t

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1983<\/h3>\n\t\t\t\t\t\t\t

Rolser acquista Industrias Sarasqueta e inizia a produrre scale. \u00c8 anche l'anno in cui l'azienda inizia la produzione in alluminio.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1986<\/h3>\n\t\t\t\t\t\t\t

Si inaugura lo stabilimento produttivo di Gata de Gorgos.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1990<\/h3>\n\t\t\t\t\t\t\t

Rolser ottiene i certificati di qualit\u00e0 T\u00dcV e AENOR. Inizia una nuova fase di innovazione tecnologica e si espandono i confini dell'export.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1994<\/h3>\n\t\t\t\t\t\t\t

Brevettiamo il sistema a quattro ruote.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1997<\/h3>\n\t\t\t\t\t\t\t

Inauguriamo i nuovi impianti di Pedreguer, 21.000 m\u00b2, oggi sede di Rolser.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2005<\/h3>\n\t\t\t\t\t\t\t

Partecipiamo per la prima volta ad una fiera internazionale esponendo ad Ambiente (Francoforte). Acquistiamo la societ\u00e0 Estampaciones Met\u00e1licas del Sur, apriamo il secondo capannone a Pedreguer e iniziamo a produrre assi da stiro.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2008<\/h3>\n\t\t\t\t\t\t\t

Produciamo per la prima volta il modello a telaio pieghevole con gancio che si adatta al carrello del supermercato.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2012<\/h3>\n\t\t\t\t\t\t\t

Nasce Rolser USA, la prima sede internazionale a Miami, Stati Uniti.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2018<\/h3>\n\t\t\t\t\t\t\t

Creiamo due direzioni generali e promuoviamo il ricambio generazionale. La terza generazione di Rolser prende le redini dell'azienda. Allo stesso tempo, acquisiamo uno stabilimento in Vietnam per la produzione e la fabbricazione di borse.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2021<\/h3>\n\t\t\t\t\t\t\t

Rolser amplia la sua visione per sostenere la rivoluzione #thinkgreen nel mondo. Viene firmato il Global Compact delle Nazioni Unite. Il nostro obiettivo per il 2030.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2022<\/h3>\n\t\t\t\t\t\t\t

Lanciamo sul mercato il nostro modello 8 Plus, il primo carrello riciclato e riciclabile al mondo. Premiato con il\u00a0RED DOT AWARD<\/strong>\u00a0per il miglior design di prodotto 2022.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2023<\/h3>\n\t\t\t\t\t\t\t
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Rolser mantiene la leadership, con oltre 60% della penetrazione nel mercato nazionale e un grado di soddisfazione dei clienti che supera il 90%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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Rolser<\/i><\/b> \u00e8 passata dalla tradizione di umile fabbrica artigiana a una grande industria esportatrice.<\/i><\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

STORIA Nel 1966 nasce a Pedreguer l\u2019embrione dell’attuale Rolser… N\u00e9 Vicente Server Ferrer n\u00e9 sua moglie, Isabel P\u00e9rez Costa, sapevano che stavano gettando il primo seme di quella che, anni dopo, sarebbe stata una grande industria leader del settore, un modello da seguire. Il primo grande traguardo \u00e8 stato senza dubbio il passaggio dai cesti […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13908","page","type-page","status-publish","hentry"],"yoast_head":"\nStoria - Gruppo Rolser<\/title>\n<meta name=\"description\" content=\"E quindi, con le prime tre lettere ROL del verbo inglese \u201cto roll\u201d (rotolare) e la prima sillaba del cognome di famiglia (SER), nacque ROLSER.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.rolser.com\/it\/storia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storia - Gruppo Rolser\" \/>\n<meta property=\"og:description\" content=\"E quindi, con le prime tre lettere ROL del verbo inglese \u201cto roll\u201d (rotolare) e la prima sillaba del cognome di famiglia (SER), nacque ROLSER.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.rolser.com\/it\/storia\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rolseroficial\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T08:45:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2023\/05\/Banner21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/about.rolser.com\\\/it\\\/storia\\\/\",\"url\":\"https:\\\/\\\/about.rolser.com\\\/it\\\/storia\\\/\",\"name\":\"Storia - 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