{"id":26540,"date":"2025-06-23T10:27:09","date_gmt":"2025-06-23T10:27:09","guid":{"rendered":"https:\/\/about.rolser.com\/le-plaisir-de-marcher-avec-rolser-2\/"},"modified":"2025-07-24T09:30:06","modified_gmt":"2025-07-24T09:30:06","slug":"le-plaisir-de-marcher-avec-rolser-2","status":"publish","type":"post","link":"https:\/\/about.rolser.com\/fr\/le-plaisir-de-marcher-avec-rolser-2\/","title":{"rendered":"Le plaisir de marcher avec Rolser"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26540\" class=\"elementor elementor-26540 elementor-26266\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72676ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72676ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47503e5\" data-id=\"47503e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2604546 elementor-widget elementor-widget-heading\" data-id=\"2604546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00ab Le plaisir de marcher avec Rolser \u00bb, une initiative qui promeut un mode de vie actif et connect\u00e9 au pr\u00e9sent\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d329dfa elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d329dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ba9c996 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/about.rolser.com\/fr\/2025\/06\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juin 23, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92f3da8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92f3da8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba5414f\" data-id=\"ba5414f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd85c67 elementor-widget elementor-widget-video\" data-id=\"dd85c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=s1htHppNoVc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcca764 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcca764\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e9338d\" data-id=\"0e9338d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff0b28a elementor-widget elementor-widget-heading\" data-id=\"ff0b28a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 une \u00e9poque marqu\u00e9e par l'hyperconnexion, le stress chronique et le rythme effr\u00e9n\u00e9 de la vie quotidienne, ROLSER, marque leader dans le domaine des chariots de courses, pr\u00e9sente la campagne<b> \u00ab Le plaisir de marcher avec Rolser \u00bb<\/b>, une invitation \u00e0 red\u00e9couvrir les bienfaits physiques, mentaux et \u00e9motionnels de la marche consciente, confortable en toute l\u00e9g\u00e8ret\u00e9.<br>\n<br>\nLoin d'\u00eatre une simple activit\u00e9 physique, la marche est un outil puissant de transformation personnelle et sociale. De nombreuses \u00e9tudes r\u00e9v\u00e8lent que la marche augmente la cr\u00e9ativit\u00e9 jusqu'\u00e0 60 %, tandis que des recherches psychologiques publi\u00e9es confirment que marcher r\u00e9guli\u00e8rement r\u00e9duit le risque de d\u00e9pression de plus de 25 %. De plus, des organisations telles que l'OMS soulignent que marcher 30 minutes par jour peut r\u00e9duire le risque de maladies cardiovasculaires, am\u00e9liorer la qualit\u00e9 du sommeil et augmenter l'esp\u00e9rance de vie.  <br>\n<br>\nRolser traduit ces valeurs en actions concr\u00e8tes \u00e0 travers un projet qui non seulement encourage la mobilit\u00e9 active et durable, mais nous invite \u00e9galement \u00e0 prendre le temps de nous arr\u00eater, de respirer et de nous reconnecter au pr\u00e9sent. Cette initiative t\u00e9moigne de l'engagement accru de la marque pour le bien-\u00eatre physique et \u00e9motionnel. En pr\u00e9conisant l'utilisation du chariot de course pour les d\u00e9placements quotidiens, la marque promeut un mode de d\u00e9placement plus agr\u00e9able, qui r\u00e9duit l'empreinte \u00e9cologique et redonne toute leur valeur aux petits plaisirs, \u00e9l\u00e9ments essentiels du bien-\u00eatre. Elle encourage \u00e9galement une consommation plus consciente et responsable en facilitant l'achat de ce qui est uniquement n\u00e9cessaire, ce qui contribue \u00e0 r\u00e9duire le gaspillage alimentaire.   <br>\n<br>\n\u00ab Il ne s'agit pas seulement de se d\u00e9placer, mais de marcher en toute conscience, avec intention \u00bb, explique Mireia Server, CEO de Rolser. <b>\u00ab Nous souhaitons encourager les gens \u00e0 transformer leurs trajets quotidiens en moments de plaisir, de calme et de connexion avec leur environnement. \u00bb<\/b> Elle ajoute : \u00ab Cette campagne refl\u00e8te l\u2019engagement de la marque en faveur d\u2019un mode de vie plus conscient, plus respectueux de l\u2019environnement et ax\u00e9 sur le bien-\u00eatre \u00e9motionnel. Marcher avec Rolser c\u2019est bien plus que se d\u00e9placer : c\u2019est transformer l'acte de bouger en un moment de pr\u00e9sence, de plaisir et de reconnexion avec soi-m\u00eame et avec ce qui nous entoure. \u00bb <br>\n<br>\nL'\u00e9t\u00e9, avec son rythme plus lent, ses longues journ\u00e9es ensoleill\u00e9es et son invitation \u00e0 profiter du moment pr\u00e9sent, est le cadre id\u00e9al pour adopter cette nouvelle approche de la vie. Que ce soit en allant au march\u00e9, en se promenant en ville, en marchant le long de la c\u00f4te ou en parcourant des sentiers de campagne, chaque pas peut devenir une occasion de s'arr\u00eater, d'observer, de ressentir et d'appr\u00e9cier. Avec son design ergonomique et l\u00e9ger, le chariot de course Rolser rend ces d\u00e9placements plus faciles, \u00e9limine la charge et apporte fonctionnalit\u00e9.  <br>\n<br>\n\u00c0 cette fin, cette saison estivale est accompagn\u00e9e du lancement d'une \u00e9dition sp\u00e9ciale \u00e9t\u00e9 de l'un de ses mod\u00e8les les plus embl\u00e9matiques, l'IMAX MF, avec de nouvelles couleurs, des tissus frais et un design con\u00e7u pour ceux qui souhaitent profiter pleinement de chaque pas. <br>\n<br>\nDe plus, une nouvelle ligne de sacs fait son apparition dans le catalogue, avec notamment l\u2019Urban Bag Kaki, le Polar Bag Marino et les Thermo Bag Marina et Costa Rica, parfaits pour accompagner toutes vos aventures estivales de fonctionnalit\u00e9 et tendance.<br>\n<br>\nLa campagne se d\u00e9cline \u00e0 travers des supports audiovisuels aux messages clairs, aux contenus motivants et inspirants sur les r\u00e9seaux sociaux, ainsi que des collaborations avec des cr\u00e9ateurs qui diffusent la philosophie du slow living. Rolser propose ainsi un mode de vie plus lent et plus connect\u00e9, revendiquant la marche comme une forme de r\u00e9sistance face \u00e0 la pr\u00e9cipitation, comme un acte de bien-\u00eatre et comme une exp\u00e9rience capable de nous ramener au moment pr\u00e9sent. <br>\n<br>\nLe souci de l'environnement et la durabilit\u00e9 font partie de l'ADN de l'entreprise et ont marqu\u00e9 toute son \u00e9volution. Ceci s\u2019est mat\u00e9rialis\u00e9 dans la pens\u00e9e Think Green, par exemple le mod\u00e8le Clec Termo Eco 8 Plus, qui est devenu le premier chariot 100 % recycl\u00e9 et recyclable sur le march\u00e9 mondial, r\u00e9compens\u00e9 en 2022 par le \u00ab Red Dot Award \u00bb \u2013 l'un des prix de design les plus importants au monde. Tout cela dans le but de promouvoir un mode de vie plus sain, de stimuler le commerce local et de r\u00e9duire la pollution. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0b3adc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0b3adc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-810bede\" data-id=\"810bede\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27e3892 elementor-widget elementor-widget-gallery\" data-id=\"27e3892\" 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href=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-21-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27e3892\" data-elementor-lightbox-title=\"elplacer-de-caminar-con-rolser-4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0ODgsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvUk9MU0VSLUVYUE9SVDEtMjEtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjI3ZTM4OTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-21-1024x1536.jpg\" data-width=\"1024\" data-height=\"1536\" aria-label=\"campa\u00f1a el placer de caminar con rolser\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-30-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27e3892\" data-elementor-lightbox-title=\"elplacer-de-caminar-con-rolser-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0OTQsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvUk9MU0VSLUVYUE9SVDEtMzAtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjI3ZTM4OTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-30-1024x1536.jpg\" data-width=\"1024\" data-height=\"1536\" aria-label=\"I-max SeaCost\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-60-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27e3892\" data-elementor-lightbox-title=\"elplacer-de-caminar-con-rolser-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY1MDAsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvUk9MU0VSLUVYUE9SVDEtNjAtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjI3ZTM4OTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-60-1024x1536.jpg\" data-width=\"1024\" data-height=\"1536\" aria-label=\"Shopping bag Costa rica\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-1072-scaled.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"27e3892\" data-elementor-lightbox-title=\"elplacer-de-caminar-con-rolser-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY1MDYsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvUk9MU0VSLUVYUE9SVDEtMTA3Mi1zY2FsZWQucG5nIiwic2xpZGVzaG93IjoiMjdlMzg5MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2025\/07\/ROLSER-EXPORT1-1072-1024x1536.png\" data-width=\"1024\" data-height=\"1536\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb6ca6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcb6ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0630b elementor-widget elementor-widget-text-editor\" data-id=\"0a0630b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>Pour plus d&rsquo;informations :<\/em><\/strong><\/p>\n<p><em>Responsable de communication \/<\/em> <em style=\"font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5);\">Rosana Alcayde \/ <\/em><em style=\"font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5);\">rosana@rosanaalcayde.com \/<\/em> <em style=\"font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5); font-size: 16px;\">670 27 72 08.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00ab Le plaisir de marcher avec Rolser \u00bb, une initiative qui promeut un mode de vie actif et connect\u00e9 au pr\u00e9sent \u00c0 une \u00e9poque marqu\u00e9e par l&rsquo;hyperconnexion, le stress chronique et le rythme effr\u00e9n\u00e9 de la vie quotidienne, ROLSER, marque leader dans le domaine des chariots de courses, pr\u00e9sente la campagne \u00ab Le plaisir de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":26484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[213],"tags":[],"class_list":["post-26540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le plaisir de marcher avec Rolser - ROLSER<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne \u00ab Le plaisir de marcher avec Rolser \u00bb : bien-\u00eatre, durabilit\u00e9 et design pour transformer vos trajets quotidiens en moments de connexion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.rolser.com\/fr\/le-plaisir-de-marcher-avec-rolser-2\/\" 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