{"id":18915,"date":"2023-02-07T12:30:52","date_gmt":"2023-02-07T12:30:52","guid":{"rendered":"https:\/\/about.rolser.com\/rolser-20-years-exhibiting-at-the-frankfurt-trade-fair\/"},"modified":"2024-03-04T08:45:06","modified_gmt":"2024-03-04T08:45:06","slug":"rolser-20-years-exhibiting-at-the-frankfurt-trade-fair","status":"publish","type":"post","link":"https:\/\/about.rolser.com\/en\/rolser-20-years-exhibiting-at-the-frankfurt-trade-fair\/","title":{"rendered":"Rolser, 20 years exhibiting at the Frankfurt Trade Fair"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18915\" class=\"elementor elementor-18915 elementor-6215\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-587cbfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"587cbfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bb5a5f6\" data-id=\"1bb5a5f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ab58f6a elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3ab58f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/about.rolser.com\/wp-content\/uploads\/elementor\/thumbs\/IMG_9899-q6jrr78sa3by0xztemj3mzykloynh0lvkmk1dxz1qg.jpg\" title=\"IMG_9899\" alt=\"IMG_9899\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b393847 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3b393847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ba9c996 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/about.rolser.com\/en\/2023\/02\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 7, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5110f81c elementor-widget elementor-widget-heading\" data-id=\"5110f81c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rolser, 20 years exhibiting at the Frankfurt Trade Fair\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15072be3 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"15072be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAfter the cancellation of last year\u2019s edition of the Frankfurt Ambiente trade fair due to the pandemic, it will be returning this year with its best edition yet.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6950772d elementor-widget elementor-widget-text-editor\" data-id=\"6950772d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The study commissioned by Rolser from the consultancy firm GFK, to find out its specific brand positioning within the shopping trolley market and its customer satisfaction, confirming the company\u2019s exceedingly positive figures, given that the Rolser brand maintains its leadership, with a domestic market penetration rate in excess of 60%, and a customer satisfaction degree exceeding 90%.<\/p>\n<p>As Mireia Server, CEO of the company, points out: <em>\u201cThe outcome of this study represents a vital boost for the company and for its entire team. The commitment that market leadership gives us only increases our desire to grow as a brand and as a company, but, above all, to continue professionalising a sector that contributes directly to people\u2019s well-being.\u201d<\/em><\/p>\n<p>As it happens, our constant innovation to anticipate the aesthetic and functional needs of our consumers, respect for the environment with a firm commitment to the future of our planet, and high standards of quality and safety have made Rolser the undisputed leader in the essential segment of its activity, namely shopping trolleys.<\/p>\n<p>From its main headquarters, with more than 21,000 <sup>m\u00b2<\/sup>, and located in Pedreguer (Alicante), the company has been manufacturing these shopping trolleys for almost 60 years and they represent 80% of its production. Alongside them, bags, ladders and ironing boards complete a multi-market portfolio with the common denominator of making people\u2019s lives easier.<\/p>\n<p>With a turnover of more than 20 million euros in 2022, the Rolser Group surpasses its pre-pandemic figures of 2019. Furthermore, with the aim of continuing to offer quality products and maximum safety, Rolser remains committed to its R&amp;D&amp;I investments, through its own machinery, which last year alone reached a figure 1 million euros.<\/p>\n<p>The company continues to expand across all five continents, with its main markets being the USA, France, Argentina and Japan. Exports are undoubtedly one of the factors that have contributed most to its growth and account for 25% of its turnover. This internationalisation is further strengthened by the company\u2019s presence at the most important trade fairs around the world.<\/p>\n<p>On the other hand, concern for the environment and sustainability are an essential part of the company\u2019s DNA and have marked its entire evolution, materialising in its Think Green initiative. <em>Think Green<\/em>an important pillar within the company\u2019s strategy, which has led it to join the Spanish Global Compact Network, promoted by the United Nations, thus integrating SDGs within the company\u2019s management system.<\/p>\n<p>Rolser\u2019s commitment towards the environment is showcased through its many acknowledgements, such as the \u201cEco Choice Award\u201d, obtained at the 2019 edition of the <em>NY NOW<\/em> trade fair in New York, or the \u201cRed Dot Award\u201d -one of the most important design awards in the world-, awarded in 2022 to its Clec Termo Eco 8 Plus model, which has become the first 100% recycled and recyclable shopping trolley on the global market.<\/p>\n<p>In short, Rolser\u2019s vision of the future and its spirit of leadership mean that the company continues to reinvent itself with the highest level of self-demand. Thus, under the new concept of <em>Today\u00b4s life made easy <\/em>, Rolser is constantly moving forward in search of an easier, healthier and more sustainable world in order to be at the forefront in optimising resources, materials, designs, technology and safety.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e8b3c8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23e8b3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433ffe4e elementor-widget elementor-widget-text-editor\" data-id=\"433ffe4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>For more information, contact:<\/em><\/strong><\/p>\n<p><em>Communication Manager: <\/em><em style=\"font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5);\">Rosana Alcayde \/ <\/em><em style=\"font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5);\">rosana@rosanaalcayde.com \/ <\/em><em style=\"font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5); font-size: 16px;\">670 27 72 08<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9beeb1 elementor-widget elementor-widget-button\" data-id=\"3c9beeb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/docs\/CLIPPING-01062023.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD CLIPPING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3311ffeb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3311ffeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b8f0a6 elementor-widget elementor-widget-image-gallery\" data-id=\"76b8f0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-18915 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"76b8f0a6\" data-elementor-lightbox-title=\"Vicent Sever - Mireia Server CEO ROLSER reducida\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1ODQsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNVwvVmljZW50LVNldmVyLU1pcmVpYS1TZXJ2ZXItQ0VPLVJPTFNFUi1yZWR1Y2lkYS0xLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiI3NmI4ZjBhNiJ9\" href='https:\/\/about.rolser.com\/wp-content\/uploads\/2023\/05\/Vicent-Sever-Mireia-Server-CEO-ROLSER-reducida-1-scaled.jpg'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2023\/05\/Vicent-Sever-Mireia-Server-CEO-ROLSER-reducida-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-10584\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10584'>\n\t\t\t\tLa 3\u00aa generaci\u00f3n de Rolser, toma las riendas de la empresa. \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"76b8f0a6\" data-elementor-lightbox-title=\"GRUPO ROLSER\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1OTAsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNVwvR1JVUE8tUk9MU0VSLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiI3NmI4ZjBhNiJ9\" href='https:\/\/about.rolser.com\/wp-content\/uploads\/2023\/05\/GRUPO-ROLSER-scaled.jpg'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2023\/05\/GRUPO-ROLSER-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-10590\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10590'>\n\t\t\t\tF\u00e1brica de Pedreguer(21000m2)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"76b8f0a6\" data-elementor-lightbox-title=\"CLE003_1042_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1OTUsInVybCI6Imh0dHBzOlwvXC9hYm91dC5yb2xzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNVwvQ0xFMDAzXzEwNDJfMS0xLmpwZyIsInNsaWRlc2hvdyI6Ijc2YjhmMGE2In0%3D\" href='https:\/\/about.rolser.com\/wp-content\/uploads\/2023\/05\/CLE003_1042_1-1.jpg'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2023\/05\/CLE003_1042_1-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-10595\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10595'>\n\t\t\t\tPrimer carro reciclado y reciclable.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30114240 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30114240\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e7baef8\" data-id=\"2e7baef8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>After the cancellation of last year\u2019s edition of the Frankfurt Ambiente trade fair due to the pandemic, it will be returning this year with its best edition yet.<\/p>\n","protected":false},"author":1,"featured_media":6218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-18915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rolser, 20 years exhibiting at the Frankfurt Trade Fair -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.rolser.com\/en\/rolser-20-years-exhibiting-at-the-frankfurt-trade-fair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolser, 20 years exhibiting at the Frankfurt Trade Fair -\" 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