{"id":11884,"date":"2023-04-06T09:58:26","date_gmt":"2023-04-06T09:58:26","guid":{"rendered":"https:\/\/about.rolser.com\/history\/"},"modified":"2026-02-26T07:59:08","modified_gmt":"2026-02-26T07:59:08","slug":"historia","status":"publish","type":"page","link":"https:\/\/about.rolser.com\/en\/historia\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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HISTORY<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 1966, in Pedreguer, the seed of today\u2019s Rolser was born...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Neither Vicente Server Ferrer nor his wife, Isabel P\u00e9rez Costa, were aware that they were laying the first seed of what, years later, would become a great industry leader in its sector and a role model to be followed.<\/p>\n

The first major milestone<\/strong><\/span> was undoubtedly<\/span> the leap from<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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baskets to trolleys. In 197<\/span>2<\/span> a chassis and wheels were added to the fabric bags<\/b> we manufactured and<\/span>,<\/span> that same year,<\/span> we launched our first catalogue in which models such as<\/span> Isabel<\/span>,<\/span> Mari<\/span>,<\/span> Fany<\/span> and<\/span> L\u00edder<\/span> were a resounding success.<\/span><\/u> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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IN 1972, THE NEED AROSE TO GIVE THE NEW PROJECT A NAME...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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And so, with the first three letters of the verb to roll in English (ROL) and the first syllable of the family surname (SER), ROLSER was born.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1966<\/h3>\n\t\t\t\t\t\t\t

Vicente Server Ferrer and Isabel P\u00e9rez Costa, together with their two eldest children, started the handbag and basket company<\/strong> that would become the seed of Rolser.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1972<\/h3>\n\t\t\t\t\t\t\t

A bag is attached to a chassis. The first shopping trolley is born. The first catalogue of trolleys is created and the brand ROLSER, S.A. is born. Prominent firms such as Galer\u00edas Preciados, Lanas Arag\u00f3n, Spar, begin to place major orders with Rolser.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1974<\/h3>\n\t\t\t\t\t\t\t

The third of the siblings, Paquibel, joins the family business and becomes involved in the Administration Department.<\/p>\n

That same year, Rolser took part as an exhibitor at Expo Hogar (Barcelona), the first national trade fair it ever attended.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1975<\/h3>\n\t\t\t\t\t\t\t

Two revolutionary models were launched: the Stand<\/em>model, with the denim bag, and the Plegamatic<\/em> model, which turned a spacious trolley into a comfortable handbag (and vice versa).<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1978<\/h3>\n\t\t\t\t\t\t\t

The company Rolser, S.A. is founded. The second generation takes over the company, and the path towards productive expansion and improvement begins.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1980<\/h3>\n\t\t\t\t\t\t\t

Rolser began its international expansion, opening new markets in France, the United Kingdom, Portugal and Belgium.\u00a0<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t

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1983<\/h3>\n\t\t\t\t\t\t\t

Rolser buys Industrias Sarasqueta and starts manufacturing ladders.<\/p>\n

It is also the year in which the company starts using aluminium in its manufacturing processes.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1986<\/h3>\n\t\t\t\t\t\t\t

The Gata de Gorgos production plant is inaugurated.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1990<\/h3>\n\t\t\t\t\t\t\t

Rolser obtains the T\u00dcV and AENOR quality certificates. A new stage of technological innovation begins and export frontiers are extended.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1994<\/h3>\n\t\t\t\t\t\t\t

Rolser patents its four-wheel system.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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1997<\/h3>\n\t\t\t\t\t\t\t

Rolser\u2019s new facilities are inaugurated in Pedreguer. 21,000 m2 which are currently Rolser\u2019s headquarters.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2005<\/h3>\n\t\t\t\t\t\t\t

Rolser participates for the first time in an international trade fair by exhibiting at Ambiente (Frankfurt).<\/p>\n

Rolser buys the company Estampaciones Met\u00e1licas del Sur, opens its second factory in Pedreguer and starts manufacturing ironing boards.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2008<\/h3>\n\t\t\t\t\t\t\t

The folding chassis model is produced for the first time and features<\/p>\n

a hook to adapt it - folded - to the supermarket trolley so that it does not have to be left at the entrance.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2012<\/h3>\n\t\t\t\t\t\t\t

Rolser opens its first international headquarters in Miami, USA.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2018<\/h3>\n\t\t\t\t\t\t\t

Rolser creates two general managements and promotes a generational change. The 3rd generation of Rolser takes over the company.<\/p>\n

Rolser acquires a factory in Vietnam for the production and packaging of its bags.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2021<\/h3>\n\t\t\t\t\t\t\t

Rolser opens its horizons to bring its #thinkgreen revolution to the world. The company adheres to the United Nations Global Compact. Our goal for 2030.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2022<\/h3>\n\t\t\t\t\t\t\t

Rolser launches its 8 Plus <\/em>model, the first recycled and recyclable trolley. RED DOT AWARD<\/strong> for best product design 2022<\/strong>.<\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

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2023<\/h3>\n\t\t\t\t\t\t\t
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We maintain our leadership in sales with more than 60% of presence in the national market and the degree of customer satisfaction exceeds 90%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t

\"2023\"<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rolser<\/i><\/b> has grown from the tradition of a humble artisan factory to a major export industry.<\/i><\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

HISTORY In 1966, in Pedreguer, the seed of today\u2019s Rolser was born… Neither Vicente Server Ferrer nor his wife, Isabel P\u00e9rez Costa, were aware that they were laying the first seed of what, years later, would become a great industry leader in its sector and a role model to be followed. The first major milestone […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11884","page","type-page","status-publish","hentry"],"yoast_head":"\nHistory - Grupo Rolser<\/title>\n<meta name=\"description\" content=\"And so, with the first three letters of the verb to roll in English (ROL) and the first syllable of the family surname (SER), ROLSER was born.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.rolser.com\/en\/historia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - Grupo Rolser\" \/>\n<meta property=\"og:description\" content=\"And so, with the first three letters of the verb to roll in English (ROL) and the first syllable of the family surname (SER), ROLSER was born.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.rolser.com\/en\/historia\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rolseroficial\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T07:59:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.rolser.com\/wp-content\/uploads\/2023\/05\/Banner21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/about.rolser.com\\\/en\\\/historia\\\/\",\"url\":\"https:\\\/\\\/about.rolser.com\\\/en\\\/historia\\\/\",\"name\":\"History - 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