Iván Server of Rolser receives the AFEB Compromiso Award

Sergio Avargues — Thu, 30 Apr 2026 10:31:19 +0000

Iván Server of Rolser receives the AFEB Compromiso Award for his contribution to the sector’s development

At a time when industry collaboration is becoming increasingly important as a driver of growth, Rolser is consolidating its active role within the hardware sector through its ongoing involvement in initiatives promoted by AFEB (the Association of DIY and Hardware Manufacturers).

As a result of this commitment, Iván Server, Rolser’s commercial director, has been awarded the 2025 Compromiso Award, a newly established accolade that recognises the active role played by professionals in revitalising the sector. The award recognises his direct involvement in launching initiatives and his contribution to strengthening the business ecosystem.

Beyond this specific recognition, this milestone reflects an approach to our presence in the sector that sees us not merely as an operator, but as an active participant in its development, through our ongoing involvement in conferences, working groups, sectoral studies and knowledge-sharing forums aimed at generating collective impact, sharing our vision and contributing to the industry’s development.

In the words of Iván Server, Commercial Director at Rolser: “Being part of AFEB goes beyond simply having a presence. It means gaining a better understanding of the market, sharing concerns and knowing that we are moving forward alongside other players in the sector. We believe in genuine involvement, in adding value and in building things together. This recognition is, ultimately, the result of that approach.”

The award was presented during the association’s annual event, held on 10 March in Madrid, and forms part of a series of initiatives aimed at strengthening the ties between companies and the sector as a whole.

For Rolser, these kinds of spaces represent an opportunity to continue promoting a shared vision of the future, based on collaboration, active participation and sustained commitment.

For further information:

Communications Manager / Rosana Alcayde / rosana@rosanaalcayde.com / 670 27 72 08.

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ROLSER launches “DESIGNED TO BE DESIRED”

Sergio Avargues — Wed, 18 Feb 2026 10:00:00 +0000

ROLSER launches “DESIGNED TO BE DESIRED”, its new global campaign aimed at redefining the shopping trolley as an object of desire

The company is celebrating six decades at the industry’s leading international showcase.

The ROLSER stand has established itself as a meeting point for customers and distributors from all over the world.

In this context, the company is unveiling its new global brand strategy: “DESIGNED TO BE DESIRED”.

ROLSER, the leading retailer of shopping trolleys, has reported very positive results following its participation in the latest edition of Ambiente, held in Frankfurt, one of the leading international trade fairs for the sector. This edition was particularly significant for the company, serving as a backdrop for celebrating its 60th anniversary and unveiling its new vision for 2026, a milestone that marks a new chapter in the brand’s history.

As part of this celebration, the company organised a commemorative event with customers from around the world, sharing six decades of history, development and innovation. An anniversary that not only looks back on the past, but also reaffirms the brand’s commitment to design, functionality, quality, sustainability and its global reach.

To mark this symbolic occasion, ROLSER unveiled its new global campaign, “DESIGNED TO BE DESIRED”, at Ambiente. This creative initiative reinforces the company’s position in the world of design and makes a clear statement: some objects simply fulfil their function, whilst others go a step further and transform the way we move.

With a contemporary aesthetic and a visual language drawing on fashion and urban culture, the 2026 campaign is built around a contemporary aesthetic and a visual language that references fashion and urban culture; a creative direction that reinforces the brand’s positioning without straying from its traditional values of innovation, quality and functionality. It is within this context that the concept of ‘The Rolser® Effect’ arises; the company uses this term to refer to the moment when the shopping trolley transcends its practical function to take on a more aesthetic and cultural dimension.

During the trade fair, the ROLSER stand once again established itself as a key meeting point for customers, distributors and professionals from various international markets. The high turnout and the quality of the meetings held not only enabled us to strengthen existing business relationships and open up new opportunities for growth, but also demonstrated the excellent reception given to the new products presented, which were particularly appreciated for their design and ongoing technical development.

“Celebrating our 60th anniversary at an event like Ambiente, surrounded by international clients and partners, has been particularly meaningful. This is a time to reflect on the journey we have taken and, at the same time, to look to the future with ambition”, says Mireia Server, CEO of Rolser.

After 60 years in the business, ROLSER brings to a close another edition of Ambiente, an event characterised by networking, celebration and international exposure, reaffirming its leadership in the sector and consolidating a sound combination of experience, innovative capacity and a recognisable brand identity, which enables it to move forward with confidence on its 60-year journey of shaping the future.

For further information:

Communications Manager : Rosana Alcayde / rosana@rosanaalcayde.com / 670 27 72 08

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ROLSER is celebrating its 60th anniversary

Sergio Avargues — Mon, 02 Feb 2026 17:47:00 +0000

ROLSER is celebrating its 60th anniversary by reaffirming its commitment to innovation, people and the local community

• The company unveils its 60th-anniversary logo, a symbol of six decades of history and evolution.

• ROLSER is organising a series of events with clients and staff to mark this milestone throughout the year.

• The anniversary highlights the evolution of a family-run business with an international reach and strong local roots.

ROLSER, the leading retailer of shopping trolleys, will celebrate its 60th anniversary in 2026 under the slogan “60 years shaping the future”. Six decades after its founding, the company is marking this milestone by unveiling its new logo, a symbol that represents the history, evolution and values that have defined the brand since its inception.

For ROLSER, turning 60 is much more than just a number. It marks the consolidation of a project that has managed to grow, adapt and evolve without losing sight of its core values, always prioritising innovation, quality, functional design and a commitment to people and the planet. Over the past six decades, the company has grown from a local business into a brand with international presence, whilst always maintaining strong ties to its local area and its roots.

Today, after more than half a century in business, ROLSER has established itself as the market leader in the Spanish shopping trolley sector, with a dominant market share that makes it the undisputed benchmark in the industry. In recent years, the company has experienced sustained growth driven by its international expansion, ongoing product development and the strengthening of its position in key markets.

This recognition has transcended borders and sectors. The prestigious British magazine Monocle has highlighted ROLSER as an example of functional design and smart urban mobility, emphasising its ability to transform an everyday object into a contemporary icon with global reach. The brand has also strengthened its presence in the world of fashion and design by taking part in fashion shows such as Mercedes-Benz Fashion Week Madrid and New York Fashion Week, featuring trolleys designed by Agatha Ruiz de la Prada, and with one of its models featured in the collection at MoMA in New York.

To mark this very special anniversary, ROLSER is organising a programme of commemorative events that will take place throughout the year. Among these, a celebratory dinner at the company’s stand during the upcoming Ambiente trade fair in Frankfurt stands out; it has been organised as a gathering for clients from all over the world to thank them for their trust and support over the years. The company will also organise a range of internal initiatives to recognise the vital role played by the people who have made the brand’s growth and consolidation possible.

ROLSER’s 60th anniversary is also an opportunity to look to the future with enthusiasm and a sense of responsibility, reinforcing its commitment to continuous innovation, sustainability and the development of solutions that make people’s daily lives easier. A track record built on trust, hard work and adaptability, which today is leading the way towards new challenges and opportunities.

“Celebrating our 60th anniversary is a source of pride and, at the same time, a great responsibility. It reflects the work of many generations and the commitment of the entire ROLSER team to a shared vision that continues to look to the future with the same passion as when it all began,” says Mireia Server, CEO of ROLSER.

For further information:

Communications Officer: Rosana Alcayde / rosana@rosanaalcayde.com / +34 670 27 72 08

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With ROLSER, every step counts

Yolanda Fornés — Tue, 25 Nov 2025 08:43:48 +0000

ROLSER encourages a new way of city living, one that is more conscious and respectful towards the environment

26 de Noviembre 2025

Recognised by the prestigious British magazine MONOCLE as “urban mobility heroes” for its contribution to a more sustainable, functional and humane lifestyle, ROLSER, the leading brand in shopping trolleys, presents an initiative that responds to the current moment: cities rethinking their mobility models and citizens looking for more conscious ways of getting around.

Under the slogan: “With ROLSER, every step counts”, the company highlights those who are committed to responsible daily mobility: people who walk, shop locally or choose durable, quality products. The proposal encourages you to reflect on how each daily journey helps to build more liveable and sustainable cities.

“The real heroes are those who choose to move in a meaningful way each day, because every step we take builds the city we want”, says Mireia Server, CEO of ROLSER. “Monocle’s recognition excites us because it highlights the fact that our trolleys accompany thousands of users on their daily journeys, facilitating a more conscious, healthier and more connected way of moving around their environment.”

More than 60% of work-related travel in Spain is carried out using private cars, according to data from the IDAE and the Arval Observatory. These figures reflect the need to encourage more sustainable modes of mobility – such as walking, cycling and public transport – that help to reduce emissions, reduce traffic on the streets and strengthen local commerce.

In this context, the company reinforces its commitment to a respectful lifestyle consistent with the values of sustainability, well-being and responsible consumption. Far from being just another accessory, the ROLSER shopping trolley is integrated into urban life as a tool for change: it facilitates local shopping, reduces the need for vehicle transport and transforms every journey into an opportunity to experience the city in a meaningful way.

As part of this campaign, ROLSER presents a visual proposal with urban and elegant aesthetics, inspired by the real life of cities during winter: illuminated streets, neighbourhood markets and people of all ages who incorporate the shopping trolley into their daily commute. The images, sober and authentic, reflect a balanced and close lifestyle, where mobility becomes an act of responsibility and every step contributes to building the city of tomorrow.

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4LT Chassis Instructions

Yolanda Fornés — Thu, 16 Oct 2025 12:12:14 +0000

Folding Chassis with 4 Swivel Wheels

Instructions for use

Instructions for use the folding chassis 4 Swivel wheels.

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Rolser Walk, the new lines of products

Yolanda Fornés — Thu, 16 Oct 2025 05:21:55 +0000

Rolser Walk, the new lines of products that promotes accessible mobility, launches its first model: Kadira

16 octubre 2025

ROLSER, the leading brand in the manufacture of shopping trolleys and recently recognised by the British magazine Monocle as a “Spanish mobility hero” on its September cover, presents Rolser Walk, a new line of products designed to offer accessible and functional solutions for daily mobility.

The company, aware of the needs of people seeking support in their journeys, has created this new family that integrates design, accessibility and comfort, with the aim of transforming the experience of everyday mobility.

And it does so with the launch of its first model: Kadira, an innovative trolley that functions both as a mobility assistant and as a shopping trolley, as it incorporates an integrated seat for resting when moving on the move and a four-wheel system, two of which can be steered and locked, ensuring optimum manoeuvrability in different situations.

Its foldable design allows for easy storage and transport, while its sturdy frame supports up to 100 kg. The attached bag, with a capacity of 4.5 kg, further adds to its practicality. In addition, the height-adjustable handlebar and the brake system with lever and locking system provide greater safety and comfort for the user.

Mireia Server, CEO of Rolser, explains: “With Rolser Walk we are taking yet another step in our commitment to make mobility accessible to all. Kadira, as the first model in this line, represents the perfect combination of design, functionality and comfort, improving the quality of life of our users and accompanying them on their travels.”

Beyond being a valuable solution for the elderly, Kadira is designed for a range of different profiles; from those who need extra support on long journeys, to people with temporary reduced mobility – such as pregnant women or those recovering from an injury – to urban users who value comfort and design in their travels. It is also a practical alternative for those who shop on foot, use public transport or need a break from long journeys.

With this launch and the international recognition received by Monocle, Rolser reaffirms its commitment to innovation, the well-being of users and the development of products that make life easier and promote autonomy and accessibility in mobility.

Download Rolser Images: haz click aqui

See attached Dossier: https://about.rolser.com/prensa-rolser/

For further information:

Communications Manager : Rosana Alcayde / rosana@rosanaalcayde.com / 670 27 72 0

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Rolser can be found on the front cover of Monocle

Yolanda Fornés — Fri, 29 Aug 2025 06:44:37 +0000

Rolser can be found on the front cover of the September 2025 edition of Monocle

Rolser is enjoying a historic moment, with its shopping trolleys having been chosen by the prestigious British magazine Monocle for its September 2025 cover. This special edition, under the heading Mobility Special, will be dedicating several pages to analysing how everyday items can become key pieces within modern urban living, and has described us as “Spain’s true mobility hero”.

Monocle is a premium, worldwide reference publication that acts almost like a global lifestyle brand. Being on its cover means unique visibility in one of the most influential editorial showcases, where trends are set and innovation with international impact is recognised.

In the article, Monocle states that our trolleys represent “quiet, practical and elegant mobility that defines a new urban lifestyle” and adds that “Rolser has elevated the shopping trolley to the status of urban design must-have”. To read these words in a world benchmark publication is a recognition of the efforts of our entire team and the trust of those who carry a Rolser in their daily lives.

For 60 years we have been designing and manufacturing in Spain with a clear mission: making everyday life easier and striving to achieve more responsible mobility. Monocle’s choice to place us on its cover is proof that innovation can also be found in the most common objects when they are designed with vision and commitment.

The article is accompanied by several photographs in which our trolleys appear as a symbol of modernity and urban style. Seeing our history reflected in this way in a media of international outreach brings us great pride and encourages us to keep moving forward.

For us, this recognition is not just a magazine cover, it is the confirmation that a product born to accompany everyday shopping can become a symbol of innovation, design and sustainable mobility with global impact. What started off as a practical solution for carrying our shopping has now become a versatile companion for urban living, used for everything from transporting work material or creative equipment to accompanying us on our travels, Rolser shopping trolleys have proven their use for purposes as diverse as the imagination of those using them.

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The pleasure of walking with Rolser

Yolanda Fornés — Fri, 11 Jul 2025 12:36:19 +0000

The pleasure of walking with Rolser

In summer, our rhythm changes. Everything slows down. The body breathes more calmly, the mind is freed from noise, and the days encourage you to reconnect with the simpler things in life. Walking and taking care of ourselves is no longer a formality but a conscious act. We once again feel the ground under our feet, the air on our faces, the pleasure of moving without haste. With Rolser, every step feels lighter. Our trolley not only helps you carry less weight, but it also accompanies you in a slower, healthier and more sustainable lifestyle. Because life is also about these everyday journeys. And summer is the perfect excuse to enjoy them again. ROLSER. The pleasure of walking.

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Instructions Two T-Shop

Yolanda Fornés — Wed, 09 Jul 2025 05:16:05 +0000

Two T-Shop GC

Instructions for use

Instructions for use of the new Two T-Shop Gc. Backpack and trolley 2 in 1.

The first trolley that transforms into a backpack, trolley that complies with the dimensions allowed for travel. Easy to separate. Practical and modern.

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The pleasure of walking with Rolser

Yolanda Fornés — Mon, 23 Jun 2025 10:27:09 +0000

“The pleasure of walking with Rolser” is an initiative that promotes an active lifestyle that is in sync with the present moment

June 23, 2025

At a historic moment marked by hyperconnectivity, chronic stress and an accelerated pace of daily life, ROLSER, the leading shopping trolley brand, presents the “The pleasure of walking with Rolser” campaign, an invitation to rediscover the physical, mental and emotional benefits of walking consciously, comfortably and lightly.

Far from being a mere physical activity, walking is a powerful tool for personal and social transformation. Numerous studies show that walking increases creativity by up to 60%, while published psychological research confirms that regular walking reduces the risk of depression by more than 25%. In addition, organisations such as the WHO stress that walking 30 minutes a day can reduce the risk of cardiovascular disease, improve the quality of sleep and increase life expectancy.

Rolser translates these values into action through a project that not only promotes active and sustainable mobility, but also encourages us to stop, breathe and reconnect with the present moment. This proposal reinforces the brand’s commitment to physical and emotional health. By using the trolley for everyday journeys, the brand encourages a friendlier was of getting around, one that reduces our environmental footprint and helps us rekindle the value of smaller pleasures as an essential part of well-being. It also encourages a more conscious and responsible consumption by making it easier to buy only what we need, which helps to reduce food waste.

“It’s not just about moving, it’s about walking with a presence, with a concious intention”, explains Mireia Server, CEO of Rolser. “We want to encourage people to transform their daily journeys into moments of enjoyment, calmness and connection with their surroundings”. And she adds: “This campaign reflects the brand’s commitment to a more conscious lifestyle, one that is more respectful towards the environment and more connected to emotional well-being. Walking with Rolser is much more than moving: it is transforming the act of moving into a moment of presence, enjoyment and reconnection with oneself and one’s surroundings”.

Summer, with its slower pace, longer days and our willingness to enjoy the present moment, is the ideal time to adopt this new approach to life. Whether going to the market, strolling through the city, walking along the coast or hiking rural trails, every step can become an opportunity to stop, observe, feel and be grateful. With its ergonomic and lightweight design, Rolser trolleys accompany these journeys, by facilitating movement, eliminating the load and providing functionality.

To this end, this summer season comes with the launch of a special summer edition of one of its most emblematic models, the IMAX MF, with new colours, fresh fabrics and a design aimed for those who want to live every step of the way.

Furthermore, a new range of bags has been added to the catalogue, namely the Urban Bag Kaki, the Polar Bag Marino and the Thermo Bag Marina and Costa Rica, among others, perfect to accompany any summer adventure with trendy functionality.

The campaign revolves around audiovisual pieces with clear messages, motivational and inspiring content on social media and collaborations with creators who spread the philosophy of slow living. This is Rolser’s way of living at a slower pace and with greater connection, reclaiming walking as a form of resistance to haste, as an act of self-care and as an experience capable of bringing us back to the present moment.

Concern for the environment and sustainability are part of the company’s DNA and have marked its entire evolution, materialising in Think Green thinking, such as the Clec Termo Eco 8 Plus model, which has become the first 100% recycled and recyclable trolley on the world market, winning the “Red Dot Award” - one of the most prestigious design awards in the world - in 2022. All of this with the aim of promoting a healthier lifestyle, boosting local commerce and reducing pollution.

For further information:

Communication Manager: Rosana Alcayde / rosana@rosanaalcayde.com / 670 27 72 08

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